Fighting Malnutrition Essay Example for Free

Fighting Malnutrition Essay Malnutrition has been a serious concern across the world which is caused due to lack of vital vitamins and minerals in the diet where in majority of the impoverished or poor people suffer from micronutrient deficiencies. Tackling malnutrition has indeed been a challenge for the government, donors, and the private sector to give their attention to the developmental effectiveness and providing value for money. Approx. 2 billion people across the globe suffer from anemia which caused due to iron deficiency and iodine deficiency which leads to mental retardation, results in being resistance to the disease, lowering the attention and concentration of children in class rooms, causes death of pregnant mothers, deaths due to diarrhea and million of people go blind each year. As this problem of malnutrition takes away almost 3% of the country’s GDP, companies need to be very much careful of this fact which in turn affects the consumption pattern of the consumers. Companies like Coca-Cola and PG have indeed put much efforts in making their food and beverages rich in vitamins and minerals but the issue in this regards is how firms target the market in terms of the availability of the product, its pricing strategies, the way of promoting and creating awareness among the masses and the convenience of the product. Thus instead of only focusing upon the Product mix, just like Coke and PG have dealt with the problem, the firms should target the other marketing mix elements as well to successfully market their goods. What additional efforts have been taken up by companies to solve this concern of malnutrition, How has the research and development team of the firms focused on their activities to overcome and fight the economic concern has been the questions in most of the organizations watch list. Problems / Issues: Coca-Cola introduced the product named Vitango, which was a powdered drink to be mixed with water and to be consumed as a beverage, the issue was that research did show that there was a huge improvements in certain places where it was introduced but in certain places due to the impurities in the water, it nullified the efforts of the powdered vitango. The firm encountered trouble because of lack of focus in the initial stages of the new product development which it at a later stage went about packaging a ready-to-drink formula for its consumers. PG also came out with their own production of Nutridelight which had an element of vitamin A, iron contents and Growth Plus was the main ingredient. But unfortunately it did not sell well in the market as the prices were non – competitive and it did not meet the present market – going rate of the product’s price. It later came with Nutristar which performed good in the market but it would target only the premium group customers as the product was available at only McDonald’s outlet, and in major instances it is the segment of the poor which actually require the product. Thus again PG had lack of focus in their strategic implementations. In both the cases mentioned above, the firms lacked focus of their marketing mix factors in terms of the product, price, place or promotional strategies. Analysis: Based on the research carried, both over nourished and under nourished leads to malnutrition and hence poverty and lack of food has been an issue under consideration in certain countries which has symptoms of anemia, diarrhea, disorientation, goiter, lack of coordination and loss of reflexes, scaling and cracking of lips and mouth are terrible consequences faced by the people. Companies need to provide fortified foods which have the opportunity of adding value and providing economies of scale by lowering upon the prices, developing quality products to enhance trade and competition and reaching out to newer customers that have not been targeted, there by combating the problem of malnutrition of a huge segment of those suffering. Thus malnutrition is a vicious cycle where in an under-nourished or over-nourished person suffers from various diseases and infections which in turn increases the requirement of energy into the body which needs to be fulfilled. If this demand s not fulfilled it results in malnutrition which further reduces and diminishes the immunity level of the children and elders as well making them more prone to such infections. Recommendations / Solutions to the Problem: To improve the nutritional levels of food, the prior concern should be to increase the income levels where by the quality and the quantitative food intake can be increased. Firms need to focus on consider the following aspects in the formulation of a strategic development in order to combat malnutrition and the poverty line. Companies need to focus upon: ?Creating awareness among the public on nutritional and health issues: This will help the local poor people to understand the value of health and the benefits of having balanced food habits. ?Increase the income levels there by improving the standard of living: If the purchasing power parity of consumers is increased, the consumption level will also increase leading to adoption of the best food eating methods. ?Improve the nutritional and the health status of the society at large, ?Focus on the rural marketing and distribution methods: rural marketing needs focus especially to instill the seriousness of the deaths and weaknesses which result through malnutrition. Making the product available to them at a reasonable price and at their convenient places will create positive sense of belongingness in the minds of the users. ?Organize and develop market surveys to study the general trend of the consumers: Study the market and understand the changing food habits there by promoting the strategies in the manner which clears the issues of resisting and fighting the problem of malnutrition. ?Train the volunteers and create awareness among the rural sectors, ?Setting up production and marketing units to cater to the goals and objectives set by companies there by improvising on the nutrition status of the target village or market taken into consideration. Conclusion: Fighting Malnutrition has been a concern and a serious issue for all the firms whose main objective has been to develop products which are higher in nutrient level with nutritional supplements. The prior focus should be on whether the food or the beverage should be used as a supplement or as a substitute which in turn will help in strategizing the business processes in a manner which suits the target markets requirements and needs. References: Capart. (2008). Promotion of community initiatives to combat malnutrition and provide income generation in the backward regions of India. Retrieved October 3, 2008, from Website: http://209. 85. 175. 104/search? q=cache:PWnXLkls_2sJ:capart. nic. in/scheme/projectm. pdf+marketing+:+malnutritionhl=enct=clnkcd=3gl=in Michael, J. (2007). Fighting Poverty with Markets, Marketing to the malnourished. Retrieved October 3, 2008, from Foreign Policy Website: http://blog. foreignpolicy. com/node/3712

Capone :: essays research papers

At January 25 1919, the League of Nation was founded. It was an international organization founded after WWI with its constitution being approved by the Paris Peace Conference. The League's goals included disarmament, preventing war through collective security, settling disputes between countries through negotiation and diplomacy *blah blah blah* and so on. This topic will fit perfectly in what we are studying right now, I am not going to talk about it because it is really very boring. (trust me, I read though it) Besides, I found something else far more interesting then this. At the same day (January 25th) 28 years after the League of Nation was founded, a famous gangster died.   Ã‚  Ã‚  Ã‚  Ã‚  Alphonse Capone, a famous American gangster during the 1920s and 1930s, had a very special life. When he was thirteen, he joined two gangs, the Brooklyn Rippers and the Forty Thieves Juniors and engaged in crimes. Capone quit high school at the age of fourteen when he fought with a teacher who as beaten up very badly. After staying with small-time gangs for sometime, Capone joined the big gang, the Five Points gang. It was at this time he began working as a bartender at the Harvard Inn. It was at the Harvard Inn, it was there where Capone would engage in a knife fight and was slashed on his face, giving him the nickname that he would bear for the rest of his life: Scarface. Capone later worked for one of the most powerful bosses in the gang called Johnny Torrio. Torrio immediately recognized Capone's talents and by 1922 Capone was Torrio's second in charge, responsible for much of the gambling, alcohol, and prostitution in the city of Chicago. Only a few years later after Torrio's death, Capone took over his place and all his jobs. He then became the boss of the gang. He made a whole lot of money though his illegal activities, some estimates that he was making more than 100 million US dollars a year at that time. Capone was a very smart person, he always did his business through front men and had no accounting records linking him. Although the government knew that he was the one at the back controlling, they did not have anything to prove any of his illegal activities including seventy-one gangland killings or even at least 2 murders he had committed. Till 1927, new laws were passed in 1927, it allowed the federal government to pursue Capone on tax evasion.

Swot of Nescafe

Background Nestle is a Swiss multinational company which was founded in 1866 and finally formed in 1905 by merging two companies, and it is the largest food company in the world which products include breakfast cereals, pet care, ice cream, bottled water, dairy products, baby foods, chocolate and confectionery, sports nutrition, weight management, food service, culinary, chilled and frozen food, healthcare nutrition, drinks as well as coffee, and it launches a presence in almost every country in the world.And it aims at providing good foods, beverages to customers in order to enhance their lives. As we found that Nestle has nearly 8000 brands in worldwide, we decided to focus on Nescafe which is launched in 1938, a brand of instant coffee. The first instant coffee has been developed for seven years, and it has a huge successful after launching during World War II period. And it can be found in 43 countries in worldwide. And it has different types of products in Nescafe, for instance: single serve coffee, house blend, instant coffee in jars and aluminum packs, etc.It has also launched a coffee machine lately which is greatly helpful in expanding their market share in coffee market. Strengths As Nestle is a well known brand in the world, which means it has a certain and broad geographic coverage in world, so this is good for Nescafe to make any further development and it is believed that Nescafe is the major player in coffee market and it has a strong brand names because of associating with Nestle which has mass market share in the world.Besides, Nescafe has various products in different flavor and packing which can be fit into different market segment, for example, it has house blend coffee for customers who can make coffee at home whenever they want, also instant coffee in jars and aluminum packs which offer customers an experience in drinking coffee in everywhere at anytime. Moreover, Nescafe has a great position as UK’s No. 1 soluble coffee brand also dominant instant coffee market in some countries. So it has a certain amount of loyal customers and good word of mouth is guaranteed.Nevertheless, Nescafe is set at a reasonable price that consumers can afford it easily and it can attract more new customers. Weaknesses Although Nescafe has quite a lot of strength, it still has its weaknesses which are coffee market is nearly saturated and people starts concerning health problems; it is because Nescafe has already been introduced coffee in different forms which are no more new forms can be found, which means Nescafe can only expand their market share by extending the product line.Moreover, it has been recently claimed that caffeine is a central nervous system and metabolic stimulant and it has physically and psychological effect on people if consuming too much; and this can be found in coffee, thus, it may cause a decrease in consumption in coffee as people start caring health problems. Opportunity Even if Nescafe has a big success i n coffee market, there are always many opportunities waiting for it.As I have mentioned before that people start concerning their health problem, it will be a weakness also an opportunity for Nescafe. And it is believed that it will be new and long lasting trend for Nescafe to introduce some new kind of coffee, for example, it has already been launched sugar free coffee, it may also develop organic coffee bean or else coffee which has lower caffeine. Furthermore, Nescafe can open up a Nescafe store which is operating like Starbucks or Pacific coffee company.Actually it is a potential opportunity for Nescafe to maximize its profit and increase its market share, because it can sell Nescafe’s products in the store, also adding some food or new flavor of coffee for consumers. On the other hands, Nescafe should keep tracking on the latest trend which is helpful for it to innovate new flavors which can win acceptance, for examples, developing a new flavor like green tea latte in wh atever form. It will definitely gain consumers’ attention and keep strengthening customers’ loyalty.Last but not least, Nescafe can try to tie-up with some restaurants to provide its products, in order to spread its product all over the world and customers can buy and enjoy it everywhere. Threat Somehow, Nescafe is facing some threats like Starbucks which is an experienced and well known coffee shop that may drag its market share away. Besides, some coffee lovers may in love with the freshness of Starbucks which is selling just in time coffee.Plus, there will always be some instant coffee brands with relatively lower price; it is affecting Nescafe that some instant coffee lovers would like to choose the brands according to price instead of quality. And now the world is facing inflation, so does Nescafe is confronting the same problem. It is because inflation leads the cost of Nescafe rise, and Nescafe have to balance between cost and quality which it cannot lower the q uality standard to decrease the cost. Vice versa, it has a rising cost caused by keeping good quality standard.

Outline Of A Business Plan - 1777 Words

Task 2: Business Plan IMRAN KAISAR TALUKDAR C0206VSAVSA0614 TABLE OF CONTENT INTRODUCTION: 2 ABOUT LUCOZADE: 4 ANALYSIS: 5 TARGET MARKET: 6 Who will buy the product? 7 Why do they buy? 7 GROWTH OPPORTUNITY 8 REFRENCES: 10 Internet Sources: 10 INTRODUCTION: Marketing is a powerful tool for any business. If the product marketing is up to the mark then the product will easily success in the market. It is a process of communicating the value of product and service to customers. Broadly there are four levels of marketing in which company can enter: Locally – it means in the†¦show more content†¦Company has to make the marketing strategies for making the product success in the market. And those general strategies would be effecting in different context throughout the company. To enter into the global market company has to use different signs, symbols, shape, slogans, by which is easily understandable to that country because if the product is not easily memorable to customers then they will easily move to the substitute product and then the product will have a chance for failure in that market. So before entering into the global market company has to research all the taste and preference of that country because to enter in to the new market it wants a very huge expense. ABOUT LUCOZADE: Lucozade is a Glucose carbonated drink which was created in Newcastle by Thomas Beecham in UK in 1927. It was first sold in whole Britain. It was first out in the market as Glucose syrup. To provide energy to people who were ill. In 1929, name was changed to Glucozade to lucozade. (thefactsite.com) After further research this lucozade was use as energy drink and slogan changed to† lucozade replace lost energy†. From 1987 to 2003 many flavors were made like orange, lemon and new apple. And the packing get totally changed. The amount of caffeine in a 380 ml bottleShow MoreRelatedAn Outline Of A Business Plan Essay2049 Words   |  9 PagesThat is a business plan? A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well definedRead MoreOutline Of A Business Plan1617 Words   |  7 PagesB†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 9 Appendix C†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 10 Appendix D†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 11 Appendix E†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 12 Appendix F†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 13 â€Æ' 1. 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